Hot Yoga Society

Hot Bikram Yoga, one of world’s leading hot yoga brands, was a pioneers of Bikram yoga in the UK when it launched in 2005. Now, with increased competition and broader range of hot yoga classes and other services, the brand needed to stand out, reaffirm its authority on the market, open itself up to a wider audience and generally have a renewed lease of life.

A rebrand was to be rolled out across the business, to include a new name and creative identity, over website, POS and both internal and external communication.