Art in the Park was implemented in the Olympic Park to show the UK’s strong arts and cultural heritage at the world’s biggest sports and cultural event. The Olympic Delivery Authority commissioned D237 to produce a portable guide to the array of different artwork being displayed throughout the Olympic Park.
D237 designed a fold-up pocket map used by visitors to discover various attractions around the park, including the illustration of a map of the area and a guide to various art pieces. 10,000 copies were printed and distributed to visitors, with plans to print more for future visitors to the park’s post-Olympic events.
See more work for London 2012 Olympics