Hot Bikram Yoga, one of world’s leading hot yoga brands, was a pioneers of Bikram yoga in the UK when it launched in 2005. Now, with increased competition and broader range of hot yoga classes and other services, the brand needed to stand out, reaffirm its authority on the market, open itself up to a wider audience and generally have a renewed lease of life.
A rebrand was to be rolled out across the business, to include a new name and creative identity, over website, POS and both internal and external communication.
Filmclub is an educational charity helping to transform lives through film. Filmclub use the film medium as an educational tool to teach about culture, language and social behaviour. D237 was hired to extend a re-brand throughout the business’ stationery, emails, business cards, e-newsletters, web banners, powerpoint presentations and reports.
The vibrant, colourful designs were created to engage an audience of 6-18 year olds. D237 used the familiarity of existing movie imagery and the concept of a lightshaft to convey the nostalgic magic of children’s cinema.
D237 was asked to give Xtend a full rebrand, to upgrade their existing image across all of the business’ touchpoints. Starting with the logo, .237 was asked to create a look which reflected the unique approach they take to their work. To do this, our creative team developed a corporate look, so associated with with the company’s field of business consultancy, but with a more colourful, exciting and memorable feel.
D237 then produced the branding across the company’s stationery, proposals, website (design and development) and continue to do so.