D237 | Our Process
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Our Process

Imagine. Make. Grow.
Design Is a Process, Not a Methodology

Understanding the brief is the most important part of any design process. Before designing we dig into the problem, look at the context, the history and the stakeholders involved. Meetings, questionnaires, user groups, field and traditional research methodologies all help us commence the design process and help us in refinement and iteration of the design.


where we complete creative concept, UX, and technical design – consists of three sequential steps: Immersion, Creative Concept/Blueprint Development, and developing the Make Plan.


is composed of two key phases, Build and Polish, where we complete design, execution, production, coding, testing and deployment of any and all activities and/or deliverables.


follows the Make phase when appropriate. Here we look at managing and/or evolving our work with a view to growing the experience through further marketing, development, optimization, improvements, enhancements and updates.

How we do what we do

A simplified timeline of a project life cycle.


Gaining a full understanding of the brief


Brainstorming ideas and concepts


Creation of initial ideas


Development and iteration work based on feedback


Testing, user feedback and contextual studies


Launch/publish and celebrate with the finest tea!